The UBI-EMBA program comprises 14 courses.
Indoor: The Chinese market is really a part of the international market. The Chinese enterprises have close-range fighting with foreign peers with the weapons of strong capital and technology. Outdoor: Most of the Chinese enterprises find it hard to survive and develop after they went out from China. Internationalization is the problem that every enterprise and economic manager of government must face. How to choose the right road of international strategy? How to make an enterprise enter international market smoothly? How to make international rules service for enterprise? How to draw on the advantages and avoid the disadvantages? All these problems will addressed in a large number of international cases in this module.
This module is mainly covers the basic properties and methods for an enterprise carrying out business across national boundaries. The module focuses on a series of problems facing decision makers when enterprise going into the international market. Such challenges as: Should the enterprise go into the international market? Does it have the abilities to go into the international market? How to go into the international market? And how to run overseas business? Are addressed in this module. This module includes the basic concepts and theories of international business, characteristics of the international market environment, international competitive advantage, formulating and implementing global business strategies, choosing and deciding the suitable way for entering international market and the management of problems in developing business across national boundaries.
The key to handle the relationship between the corporation and the government is not only a discussion of making contact, but also more important is that corporations how to build a bridge for communication in deed with the government so as to realize resource integrating and sharing and to avoid go astray.
Stratagem is nothing but the most important reference of decision making relate to the sustainable development as well as sustainable gains. Strategic management is the process of monitoring; analyzing and controlling the implement of stratagem especially in allocating the resources to match the direction so as to ensure obtain objectives.
The world's best enterprises are dependent on have the accordant understanding to the operation management of the company. It is concerned with managing the process that converts inputs into outputs. This module is made of the management of strategic operation, the process management and optimized, quality and ability of management, operation planning and supply chain. It helps enterprises to establish effective operation strategy, mining effective framework and skill to improve performance, to inject new energy and to enhance enterprises competitive advantage by a large number of cases study, the principles and practice of operation management analyze and tools and concept provided.
The focus of innovation management is to allow the organization to respond to an external or internal opportunity, and use its creative efforts to introduce new ideas, processes or products. Importantly, innovation management is not relegated to R&D; it involves workers at every level in contributing creatively to a company's development, manufacturing, and marketing. By utilizing appropriate innovation management tools, management can trigger and deploy the creative juices of the whole work force towards the continuous development of a company.
Profit models exist as a way of helping any business concern achieve a state where there is money left after all expenses are paid. In order to ensure that there is money made above and beyond company expenses, it is necessary to make sure that each component of the company is working at top efficiency and contributing to the financial health of the organization.
The key to human recourses management is one part in keeping a perfect proportion between manpower and material resources by employees training, organizing and matching.
The other part is by using appropriate inducements to control and coordinate human thinking and actions, fully utilizing subjective initiatives. The main areas of policy, procedures and the growing international human resource management practices will be defined and studied careful, with discussions on how to use, analyze, diagnose and offer solutions to alter the situation and problems of management.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy often integrates an organization's marketing goals, policies, and action sequences (tactics) into a cohesive whole. Similarly, the various strands of the strategy, which might include advertising, channel marketing, internet marketing, promotion and public relations can be orchestrated. Many companies cascade a strategy throughout an organization, by creating strategy tactics that then become strategy goals for the next level or group.
EIM is a particular field of interest in the Information Technology area. It specializes in finding solutions for optimal use of information within organizations, for instance to support decision-making processes or day-to-day operations that require the availability of knowledge. It can help you gain a competitive advantage by helping you to find new marketing opportunities within your customer database, monitor trends in workplace productivity, ensure accurate data on financial reports, and even prevent money loss via fraud and suspicious transactions.
Enterprise risk management (ERM) in business includes the methods and processes used by organizations to manage risks and seize opportunities related to the achievement of their objectives. ERM provides a framework for risk management, which typically involves identifying particular events or circumstances relevant to the organization's objectives (risks and opportunities), assessing them in terms of likelihood and magnitude of impact, determining a response strategy, and monitoring progress. By identifying and proactively addressing risks and opportunities, business enterprises protect and create value for their stakeholders, including owners, employees, customers, regulators, and society overall.
The knowledge of understanding and controlling the conduct of human should be mastered by modern managers. Leadership behaviors exercise great influence on an enterprise. Smooth communication and management can be achieved by observing the action and controlling the behavior of yourself. As a leader, who should know how to improve the observation and expression of our conduct and language, and how to express and conduct themselves better so as to achieve better objectives. In the 21st century, managers have greater demands and expectations placed upon them. In order to become a successful “leader” from a traditional "governor”, we need to build an environment full of passion and creativity for staff. Leadership is a special art rather than a method or skills.
It is very important for a taxpayer to know the laws of taxation and to protect their legitimate interests. Areas of study include How to control the overall tax burden? How to discover and correct the hole of financial and tax? How to circumvent tax inspection risk in liquidation? How to understand tax policy? And, understanding tax policy correctly so only to pay tax according to the law, using a reasonable effective tax planning? Familiarizing the national tax law make the enterprisers distinguish between the public and private and to standardize the financial system, which is helpful for planning enterprise development and corporate financial risks.
Corporate finance dealing with financial decisions business enterprises make and the tools and analysis used to make these decisions. The primary goal of corporate finance is to maximize corporate value while managing the firm's financial risks. It introduces the basic theoretical framework of finance, including the application of Valuation theory, financial derivatives, options theory, behavioral finance, the capital structure ,corporate governance, strategy for financing market, and the capital market by studying a number of Chinese and internal cases.
《从企业家到资本家》 From Entrepreneurs to Capitalists
Capital operations and planning is the main way to make enterprise bigger and stronger. A lack of deep understanding of investment and financing is a universal problem that most Chinese enterprises face. It also is basic reason of failure in investment strategies and financing in many enterprises. By using the proper concepts, methods, strategy and analysis of successful and unsuccessful cases, way can be found for breaking through the bottleneck of enterprise and keeping development. Become a capitalist from an entrepreneur is an inevitable choice.