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EDP课程

整合策略行销

《整合策略行销》

Integrated Marketing Strategy (overseas course)

整合营销策略作为企业开辟产品新领域、创造新的利润增长点、提高企业核心竞争力的有效手段,已被很多大中型企业广泛应用。中小型企业如何才能正确有效地运用整合营销策略,整合有限的市场份额和营销资源,提高产品核心竞争力,将企业做大做强,是我们中小企业必须思考的课题之一。

Integrated strategy is the effective means for opening up new areas of business products, creating new growth points of profit, and enhancing the core competitive power of the firm; strategies which have been used widely by large and medium-sized enterprises. The problems of how to effectively use an integrated strategy, how to integrate limited market share and marketing resources to increase the productive core competitive power of the enterprise and to make it bigger and stronger, are some of topics covered in this module.