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EDP课程

资本运营及战略

《资本运营及战略》

Capital Operation and Strategy

随着企业经营策略的日益市场化和国际化,资本运营作为与产品经营相辅相成的经营方式,在中国企业的经营中开始显示出应有的价值。当企业家把企业控制的经济资源乃至整个企业作为市场竞争和盈利工具进行经营和交易时,企业家就运作了一种新的经营工具,资本运营的实质是经营企业的资本性资产和企业产权。作为企业经营与竞争策略的一种,资本运营与产品运营相比,在企业的生存、发展中有特别的作用,从而实质性地影响企业的竞争能力。

With enterprise management strategies becoming increasingly more market-oriented and international, the method of managing both capital operations and production management must complement each other to add value to enterprises. This operating tool is used by managers to control the economic resources of the firm to trade in the market, gain profits and competitive advantage. Capital operation utilizes the capital assets and property rights of enterprises. Capital operations, as one of the way of enterprise business and competition strategies, plays a special role in the survival and development of enterprise, and so impacts on the enterprise’s competitive ability substantially when compared to production management.