New Countermeasures Against the New Situation of Internationalization
Indoor: The Chinese market is really a part of the international market. The Chinese enterprises have close-range fighting with foreign peers with the weapons of strong capital and technology. Outdoor: Most of the Chinese enterprises find it hard to survive and develop after they went out from China. Internationalization is the problem that every enterprise and economic manager of government must face. How to choose the right road of international strategy? How to make an enterprise enter international market smoothly? How to make international rules service for enterprise? How to draw on the advantages and avoid the disadvantages? All these problems will addressed in a large number of international cases in this module.