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EDP课程

国际化新形势新对策

《国际化新形势新对策》

New Countermeasures Against the New Situation of Internationalization

在本土:中国市场真正成为国际市场的一部分,中国企业与具有强势资本和技术的外国同行短兵相接;在海外,走出去的大多数中国企业生存与发展曲折坎坷。国际化是每个企业家和政府经济管理干部必然面对的问题,如何选择合适的国际化战略道路?如何使企业顺利融入国际化市场? 如何用好国际化规则为企业服务?如何趋利避害?著名专家通过解析大量鲜活的企业国际化案例,为走向国际化的中国企业指点迷津。

Indoor: The Chinese market is really a part of the international market. The Chinese enterprises have close-range fighting with foreign peers with the weapons of strong capital and technology. Outdoor: Most of the Chinese enterprises find it hard to survive and develop after they went out from China. Internationalization is the problem that every enterprise and economic manager of government must face. How to choose the right road of international strategy? How to make an enterprise enter international market smoothly? How to make international rules service for enterprise? How to draw on the advantages and avoid the disadvantages? All these problems will addressed in a large number of international cases in this module.