Dear scholars, colleagues, friends, and our promising students,
Please let me tell you one thing before I give you a brief introduction to UBI.
I was invited to attend a “Successful Generation” festival two days ago. A Chinese scholar I met there told me a unknown fact. He said: "You know, in China, we like to use ‘adaptation ’ to express ‘change’. I think he was trying to ask me “What do we need to do to adapt?" After some serious thought. I believe a part of the answer is found in what we are doing at UBI.
UBI, which has been ranked as the No. One College in Belgium, cooperates with Peking University and Center for WPP International Business Case Study. I am very pleased and proud to start this program with you here.
Do you know what we represent in Brussels? We are the No. One Business College in the country. Our students and faculty come from more than 70 countries.
At this time, I am pleased to announce to the European community that Chinese has become the latest additional language for UBI programs. I am extremely sure that the DBA program will become a much sought after program.
Thank you very much and welcome to your course!
Dean of United Business Institutes